XBOW USA, INC.
Terms and Conditions
This Cookies Policy explains how XBOW uses cookies and similar technologies to improve our Services, understand how our Website and Services are used, and provide a better experience for visitors and users.
For more information about how we collect, use, and protect personal information, please see our Privacy Policy.
What are cookies?
Cookies are small text files stored on your device, such as a computer, tablet, or mobile phone, when you visit a website or use an online service. Cookies help websites recognise your device and remember certain information about your visit.
Why do we use cookies?
We use cookies to help our Website and Services work effectively and to improve your experience. For example, cookies may help us remember your preferences, understand whether you are a returning visitor, direct you to the right part of our Services, or troubleshoot errors.
We may also use cookies to better understand how our Services are used, measure the effectiveness of our marketing efforts, and provide resources or content that may be relevant to your interests.
Similar technologies, such as pixels, web beacons, device identifiers, APIs, and local storage, may be used for similar purposes. For simplicity, we refer to all of these technologies as “cookies” in this Cookies Policy.
Additional information
For more information about cookies, including how to manage or delete them, you can visit:
- www.allaboutcookies.org
- www.youronlinechoices.eu
Necessary Cookies
These cookies are required for authentication, security, fraud prevention, session management, and core functionality.
TABLE
XBOW
- Cookie name
xbl-st
- Duration
12 hours
- Purpose
Authenticated session token — keeps you signed in to the Console.
- Domain
console.xbow.com
XBOW
- Cookie name
xbl-lt-state
- Duration
20 minutes
- Purpose
OAuth/SSO state token used for CSRF protection during login.
- Domain
console.xbow.com
XBOW
- Cookie name
xbl-lt-to
- Duration
20 minutes
- Purpose
Stores the page you were trying to reach so we can return you there after login.
- Domain
console.xbow.com
Cloudflare
- Cookie name
__cf_bm
- Duration
30 minutes
- Purpose
Bot management — distinguishes humans from bots to protect the Service.
- Domain
.xbow.com
Cloudflare
- Cookie name
cf_clearance
- Duration
Up to 1 year
- Purpose
Stores the result of a successful security challenge so users aren't re-challenged.
- Domain
.xbow.com
Functional Cookies
These cookies remember preferences and settings to provide a more personalized experience.
XBOW Console
- Cookie name
—
- Duration
—
- Purpose
XBOW does not currently set Functional cookies on the Console. User preferences and UI state are stored in browser localStorage and are not transmitted to XBOW servers.
- Domain
console.xbow.com
HubSpot
- Cookie name
HubSpot cookies and identifiers, such as hubspotutk or similar identifiers
- Duration
Varies
- Purpose
May support forms, lead capture, customer engagement, and marketing operations on XBOW marketing pages, depending on the implementation and consent settings.
- Domain
.xbow.com / HubSpot domains
RevenueHero
- Cookie name
RevenueHero cookies or local storage identifiers
- Duration
Varies
- Purpose
May support contact routing, scheduling, demo-request routing, or similar website functionality on pages where the script is active.
- Domain
.xbow.com / RevenueHero domains
Persona
- Cookie name
Persona cookies or identifiers
- Duration
Varies
- Purpose
May support identity verification, fraud prevention, or account-verification workflows where Persona is active.
- Domain
.xbow.com / Persona domains
Advertising Cookies
These cookies help us measure marketing effectiveness and deliver relevant advertising where permitted by law and user consent.
LinkedIn
- Cookie name
bcookie, lidc, li_sugr
- Duration
Up to 3 months
- Purpose
LinkedIn Insight Tag — measures effectiveness of LinkedIn ad campaigns. Set on marketing pages only; not used in the Console.
- Domain
.xbow.com
Google
- Cookie name
_gcl_au, _gcl_aw, _gcl_dc
- Duration
90 days
- Purpose
Google Ads conversion linker — attributes website visits to Google Ads campaigns. Set on marketing pages only; not used in the Console.
- Domain
.xbow.com
Microsoft Advertising
- Cookie name
_uetvid, _uetsid, MUID and similar identifiers
- Duration
Up to 13 months, depending on cookie
- Purpose
Microsoft Advertising Universal Event Tracking helps measure ad performance, conversions, and visitor interactions after visitors engage with Microsoft ads.
- Domain
.xbow.com / Microsoft domains
Reddit
- Cookie name
Reddit advertising cookies or pixel identifiers
- Duration
Varies
- Purpose
Reddit Pixel helps measure the effectiveness of Reddit advertising campaigns and understand actions taken after users interact with Reddit ads.
- Domain
.xbow.com / Reddit domains
Spotify
- Cookie name
Spotify advertising pixel identifiers
- Duration
Varies
- Purpose
Spotify Pixel helps measure the effectiveness of Spotify advertising campaigns and visitor actions on XBOW marketing pages.
- Domain
.xbow.com / Spotify domains
ZoomInfo
- Cookie name
ZoomInfo or intent-related identifiers
- Duration
Varies
- Purpose
ZoomInfo technologies may help us understand business visitor interest, company-level intent, and marketing campaign performance.
- Domain
.xbow.com / ZoomInfo domains
XBOW / advertising partners
- Cookie name
Pixel or event identifiers
- Duration
Varies
- Purpose
XBOW may use base pixels or event tags to measure advertising performance, create aggregate campaign reports, or understand whether marketing pages lead to requested actions.
- Domain
.xbow.com
Analytics Cookies
We use analytics cookies and similar technologies to understand how visitors and customers interact with our websites and services.
These technologies help us:
- Understand user behavior and navigation patterns;
- Measure feature adoption and product engagement;
- Identify usability issues and troubleshoot technical problems;
- Monitor service performance and reliability;
- Conduct product research and experimentation;
- Evaluate and improve existing features;
- Develop new products, services, and functionality.
PostHog
- Cookie name
ph_<project_token>_posthog
- Duration
1 year
- Purpose
Identifies returning Console users so we can measure feature adoption, navigation patterns, and product engagement. The event payload is sanitized before being sent to strip finding text, customer-supplied target URLs, and similar information.
- Cookie name
console.xbow.com
PostHog
- Cookie name
ph_<project_token>_posthog_window_id
- Duration
Session
- Purpose
Distinguishes browser tabs/windows during a single visit to attribute events to the correct session.
- Cookie name
console.xbow.com
Analytics information may include information about pages viewed, features used, clicks, interactions, device and browser information, session information, and referral sources. Depending on how our services are used, this information may be analyzed on an aggregated basis or associated with an account, organization, or device where appropriate and permitted by law.
Where permitted by applicable law, we may use technologies that also help us understand user interactions with our services, such as clicks, scrolling behavior, navigation patterns, and user journeys. These tools are used to identify usability issues, improve functionality, and enhance the user experience
You can manage your cookie preferences through . Depending on your location, analytics and advertising cookies will only be used where we have an appropriate legal basis, including consent where required by law.